Intrinsic Wine Company’s foundation is about Innovation



Introduced in 2016, INTRINSIC Wine Co. was inspired by the similarities between street art and winemaking. For both, the artist must work with an unpredictable canvas, blending instinct and experience to craft something vibrant, gutsy and fleeting.

Winemaker Juan Muñoz-Oca used this insight and married it with the incredible quality of tannins in Washington State grapes to push the traditional boundaries of wine in the same way street art pushes boundaries of urban aesthetics. While most red wine grapes stay on the skins during the winemaking process for up to one month, grapes for INTRINSIC’s Cabernet Sauvignon and Red Blend remain on the skins for nine months, resulting in an unexpected silkiness and more layers and depth in the wine. The result is a rustic, yet sophisticated wine.

In 2021, INTRINSIC introduced its first Sauvignon Blanc. Like the red wines that came before it, the team takes a unique approach to the winemaking process. The Sauvignon Blanc was fermented in stainless steel, concrete and clay amphorae, resulting in a balanced wine with racy acidity, and juicy tropical fruit flavors.

INTRINSIC also announced a partnership with GLAAD in 2021. A positive force, GLAAD tackles tough issues to shape the national narrative and provoke dialogue that leads to cultural change. The partnership was forged from the deep need to move wine culture forward into a more welcoming and inclusive space. INTRINSIC will continue to support GLAAD to empower and bring visibility to the leading voices of the LGBTQ+ community. Together, we strive to foster inclusivity and accelerate acceptance for the LGBTQ+ community within the wine and beverage industry and beyond.



The grapes for INTRINSIC are sourced predominately from renowned vineyard sites throughout the Columbia Valley and Horse Heaven Hills American Viticulture Areas (AVAs) in Washington State. The Columbia Valley and Horse Heaven Hills AVAs have the ideal geography and conditions for growing premium wine grapes. The warm sunny days and cool nights during the growing season create ideal conditions for aroma


Zimer is a New York-based street artist specializing in graffiti art, drawing, architecture, fine art, and tattooing. Starting with sculpture and model building, by age 16 Zimer had adopted graffiti as his expression of choice. He later pursued a degree in Architecture at New York Institute of Technology. As his work evolved, so did the world around him. The graffiti and fine art mix he embraced falls directly into the emerging world of street art, which he has been doing ever since.


Juan Munoz Oca
Juan Munoz Oca
Wine Maker Juan Munoz Oca
Country America
Region Washington
Appellation Columbia Valley, Horse Heaven Hills

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